About Ella
Ella's Story
I'm Ella, the founder of ELLA POP SHOP, and I'm delighted to share my passion for sustainable fashion with you.
Ella Pop Shop started its journey in 2016, right when my second son began school. From humble beginnings at the Woodstreet indoor market in Walthamstow to a brief stint on Francis Road in Leytonstone, our evolution has been nothing short of adventurous. The trials of the pandemic forced us to pivot back in 2020, and that's when we started building an online presence too.
Ella Pop Shop started out online on platforms like ASOS Marketplace and Depop, where we honed our skills in visual storytelling and styling. But the desire for independence led us to create our very own website in July 2023, marking a new chapter in our journey.
About Ella Pop Shop
At Ella Pop Shop, we stand for more than just fashion; we stand for a movement towards sustainability and ethical practices. Rejecting the notion of fast fashion, we celebrate garments that are made to last, not destined for landfills. Our commitment to fair pricing ensures that ethical choices are accessible to all, without compromising on quality or style.
With a nod to my Parisian roots, Ella Pop Shop offers a curated selection of true vintage pieces from the glamorous eras of the 60s and 70s. Think Francoise Hardy's effortless chic, Birkin and Gainsbourg's iconic style, and the avant-garde designs of Jean Paul Gaultier, Vivienne Westwood and Haut-Marais’s Les Bain Douches. But we're not stuck in the past; we embrace the edgy vibes of modern fashion while staying attuned to current trends.
What started as an online shop has naturally grown into something more real and personal.
Today, Ella Pop Shop comes to life at vintage markets and pop-ups across London and beyond; where you can try things on, discover one-of-a-kind pieces, and have a proper rummage through the rails. That’s where the magic really happens.
Each piece you find has a story. And the best part is, it becomes part of yours.
If you’d like to experience Ella Pop Shop in person, you can find my upcoming market dates below.
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ella's blog channel
Iconic women in vintage
Wear what makes you feel you: dressing with intention in 2026
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